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Jo Malone Enters China

15th brand from Estee Lauder to be introduced there

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By: Jamie Matusow

Editor-in-Chief

Estee Lauder has introduced its prestige brand Jo Malone into China, making it the 15th brand sold by the group in the market.

Estee Lauder general manager of China Joy Fan said the group’s strategy for China is to continue to expand product portfolios and the sales network in China’s small and medium cities. China has become Estee Lauder’s third largest market following the U.S. and the UK.

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